Building brands and cultural moments at the intersection of celebrity and credibility
I’m a creative celebrity brand strategist with 10+ years of experience working with celebrities, global brands, and cultural platforms.
From building and managing celebrity co-created brands to casting A-list talent and overseeing creative direction across campaigns, events, and editorial, I specialise in turning star power into lasting brand value.
My Work
Over the last decade, I’ve led and shaped some of India’s most recognisable celebrity co-created brands (Kay Beauty, Manish Malhotra Beauty and Wrogn), talent-led campaigns, and cultural moments; translating star power into credible, commercially resonant brands and experiences.
